![]() ![]() ![]() The problem is that, if none of those new books does strike a nerve and break out, the lack of new trends means that publishers wind up throwing more and more money after stuff whose moment has already passed. ![]() Quite often, the people in publishing won’t be able to tell you why a particular book sold a million copies and so they spend a lot of their time trying to strike a balance between ‘more of the same’ and ‘might actually strike a nerve’. Publishing tries to solve this problem by publishing books that are a bit like something successful. Sometimes, successful authors will have back-catalogues that can satiate an audience’s desire but more often than not, great books are kind of hard to find. When a book hits big, readers will walk into a book shop and say they want more of the same. The problem was that for every world-famous author rubbing shoulders with movie stars on late-night TV there were literally dozens if not hundreds of authors who were… well… shit. These were not just good years, they were fat years. Back in the 1970s, a successful horror novel could sell in the hundreds of thousands of copies, the best-known writers were house-hold names and Hollywood producers were falling over themselves to sign the rights to anything even remotely decent. ![]()
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